The Louisiana Seafood Promotion and Marketing Board, flush with a $30 million contribution from BP, posted a request for proposals from marketing agencies Friday for a three-year, $15 million campaign to “help the state of Louisiana’s seafood community rebuild its brand in the wake of a national perception crisis” in the wake of the BP oil spill in the Gulf of Mexico.
According to the RFP, “Seventy percent of the country remains concerned about seafood safety. We have lost market share to other protein products, and the perception of our seafood is challenged, to say the least. The purpose of the RFP is to select an agency that will help the LSPMB develop and execute a strategy to help regain those lost markets and counter negative public perception. The selected agency must have the ability to get a handle on perception and change those perceptions while delicately balancing the safety message.”
Bruce Alpert can be reached at firstname.lastname@example.org or 202.383.7861. Jonathan Tilove can be reached at email@example.com or 202.383.7827.