In the fall, I told you about my friend and associate Jerry Cope and his fantastic effort to enlist some of the world’s top pop music stars to build popular support for a real solution on the issue of climate change. The first step toward solving any problem — even one as complex as greenhouse gas pollution by the world’s industrialized nations — is raising public awareness. In recent years, young people have increasingly identified global warming as one of the greatest issues — if not the most important — facing humankind, and some of the credit goes to people like Cope and the musical stars he’s used to reach a multinational audience.
Indeed, this month, as President Obama and other top leaders gathered in Paris for their all-important climate-change summit, Cope enlisted arguably the greatest living pop star that we have, Paul McCartney, to play a key role in a brand new video for his song, “Love Song For the Earth.”
Here’s some of the story behind that:
Paul McCartney stars in the new video for “Love Song to the Earth,” an all-star collaboration recorded in the lead-up to the Paris climate conferences. While the lyric video was unveiled in September, McCartney, along with Colbie Caillat, Sean Paul, Natasha Bedingfield and Q’orianka Kilcher, appear in the song’s proper video exploring the beauty of the planet and the potential ravages of climate change. The video follows an accord that aims to cut greenhouse gas emissions.
In the Trey Fanjoy-directed video, which premiered earlier this month at the COP21 conference in front of UN Secretary-General Ban Ki-moon and other world leaders, McCartney sings his verses while strolling alone on the beach and gazing out toward the ocean. Award-winning cinematographer Louis Schwartzberg contributes the stunning images of nature in the video.
“I’m glad to be a part of ‘Love Song to the Earth,’ aiming to inspire people across the world to urge their leaders to act on climate change,” McCartney said in a statement prior to the Paris climate talks. “We need to be fast and efficient, switching to renewable energy and eating less meat, for example. Big decisions will be made this week, so I am doing everything I can to make sure governments sign up to an agreement, which can protect our planet. Now is the time to act. So please spread the woes and help keep our planet safe!”
“Love Song to the Earth,” which is available for purchase, was penned by Toby Gad, John Shanks, Bedingfield and Paul and also features Jon Bon Jovi, Sheryl Crow, Fergie Leona Lewis, Goo Goo Dolls’ Johnny Rzeznik, Angelique Kidjo, Nicole Scherzinger, Kelsea Ballerini, Krewella and Victoria Justice. Proceeds from the sale of the video benefit Friends of the Earth and the UN Foundation.
“We wanted to create a song to unify voices in a positive uplifting chorus to support the world’s leaders as they gather in Paris this December,” Jerry Cope told Rolling Stone earlier this year. “We wanted to finally forge a binding ambitious global climate treaty to address carbon emissions and anthropogenic [effects] that is resulting from human behavior climate change.”
He has succeeded wonderfully. I hope everyone will check out “Love Song for the Earth” — and its message.
You can buy the new “Love Song to the Earth” video on iTunes: https://itunes.apple.com/us/music-video/love-song-to-earth-feat.-colbie/id1068592088
Read more from Rolling Stone about the new video: http://www.rollingstone.com/music/news/paul-mccartney-stars-in-love-song-to-the-earth-video-20151218#ixzz3vAeGQ4Wr
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